Sport Business Management
Turn your passion for sport into a dream career. The Sport Business Management program at Algonquin College prepares students for the growing sport industry. Students are given the skills to work within the broader area of sport, particularly management.
Follow some of our students as they experience the Olympics in Sochi first hand. View their blog>>
You’ll cover all aspects of sport management including:
- Ticket sales
- Economics and finance
- Event planning and management
- Community sport issues
- Sport management professional preparation
In-class work includes team work, case studies, role playing, optimal use of technology and a variety of practical assignments. Students also work a minimum of 16 hours per week within the sport industry, gaining valuable skills and professional connections.
This is a fairly intensive program with 2 full days per week in-class and on-campus with internship opportunities taking place outside of in-class sessions.
Bring Your Own Device (BYOD): As a student in this on-campus program, you will require a mobile computing device that meets the specifications outlined by your program at http://algonquincollege.com/byod
(Please note this was previously referred to as a Mobile Learning Program)
eTextbooks: As a student in a program that has adopted etextbooks, your required texts and digital resources will be provided to you at the beginning of each term (with the exception of general education electives). For more information and associated fees, go to http://www3.algonquincollege.com/etextbooks/
Ontario College Graduate Certificate
Program Code: 6073X01FWO
Academic Year: 2014/2015
- Our Program
- Your Career
- Fees & Expenses
- Admission Requirements
- Application Information
- Additional Information
- Archived Program Information
- Awards & Bursaries
This one-year Ontario College Graduate Certificate program prepares students for an exciting and successful career in the ever-growing multi-billion dollar sport industry. No longer is simple passion for the game a qualification for entry: a specialized business education is required. Successful sport administrators and managers are now always well-trained, educated and highly skilled. This program prepares students to work within the broader area of sport, particularly the management and business aspects of the industry.
In three levels of study, the curriculum provides cross-disciplinary training related to: sport marketing; ticket sales; sport sponsorship; sport economics; sport finance; entrepreneurship; sport tourism; event planning and management; the sport bidding process; sport business in the social context; customer service; legal aspects of sport; sport governance; project management; community sport issues; and sport management professional preparation. In-class work includes team work, case studies, role playing, optimal use of technology and a variety of practical assignments.
The design of the program and its complementary components is unique. Ottawa is the nation's capital and has professional sport franchises and more national governing sport bodies and multi-sport organizations than any city in Canada. The program balances sport-business management education with an intensive experiential work placement. Throughout the duration of the program, students work a minimum of 16 hours per week within the sport industry and, since experience is a key to future employment, many students take advantage and get many more placement hours under their belts.
Through an active advisory board of sport industry leaders and close relationships with employers, the program is continuously updated to meet the current demands of the sport industry. These relationships provide students with strong opportunities for networking, and bring influential industry leaders into the classroom to share their experiences. Upon graduation, students are well-prepared to begin working as a sport business professional.
Bring Your Own Device (BYOD): Students are expected to have and use a laptop or mobile computing device when registered in this on-campus program. Hardware and software specifications required by your program are outlined at www.algonquincollege.com/byod. Mobile devices/laptops and supplies can be purchased directly from Algonquin's New Technology Store at educational rates.
This program is well-suited for students who:
- Have a passion for sport.
- Possess excellent time-management skills.
- Are well-organized, energetic and enjoy working with people.
- Are interested in planning and executing sport business initiatives.
- Are motivated to lead.
- Want experience and ultimate employment in the sport business.
Graduates may be employed in a wide range of sport management activities: sport event planning; sales; marketing; facility management; and, business administrative positions within professional sport, national and provincial sport governing bodies, public agencies, community recreation departments, sporting goods companies, sport marketing agencies, sport agent operations and athletic service organizations.
CoursesPrograms at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.
Fees & Expenses
Tuition fees listed are in effect for the 2014-2015 academic year.
Tuition Fees: $3,696.72 per term.
Information Technology Fee: $86 per term. *
BYOD Fee: $150 per term. **
eTextbook Fees: see www3.algonquincollege.com/etextbooks .
Student Activity/Sports Fee: $240.50 per term.
Student Commons/Auditorium Fee: $22 per term.
Student Centre Building Fee: $17.50 per term.
Student Experience Fee: $17 per term.
Health Services Fee: $20 per term.
Health Plan Fee: $123.96 paid once annually. ***
A $40 graduation fee is payable in the final term.
A $20 transcript fee is payable in the first term a student attends Algonquin College.
International Students pay all relevant Canadian fees plus an International Premium of $3,975 per term.
* Students paying the Information Technology fee are provided with a network account, an email address, and Internet access. For more information please visit our website at www.algonquincollege.com/its/services/it_fee.htm
** The BYOD Fee covers the costs associated with providing various services and software to students registered in a BYOD program.
*** Students who have coverage with another plan can request a refund by supplying the Students' Association with documentation supporting the request. This request will have to be made annually.
Books and supplies cost approximately $750 per level. Supplies can be purchased at the campus store. For information about books, go to www3.algonquincollege.com/etextbooks
Field trip expenses of approximately $600 per year are also the responsibility of the student.
Admission RequirementsProgram Eligibility
College diploma or degree, university diploma or degree or equivalent attaining at least a 60% overall G.P.A. (C- or 1.7 gpa). It is strongly recommended that applicants have some foundation in accounting and finance (i.e. at least one postsecondary finance course).
* Applicants without post-secondary business course experience will be required to complete the Sport Business Management Eligibility Package. In some cases applicants may be asked to take a postsecondary finance course as a condition of acceptance into the program (many students do this on-line in advance of starting the program). The Sport Business Management Eligibility Package includes the following three components:
1) A letter of intent, which requires the applicant to state their previous experience related to the sport industry, their program expectations and what skills, knowledge and attitudes they bring to the program.
2) Applicant's Curriculum Vitae.
3) Copy of applicant's transcript.
Please contact the Sport Business Management Program Coordinator for more information.
* Applicants with International transcripts must provide proof of the subject specific requirements noted above along with proof of either: IELTS-International English Language Testing Service-Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with the minimum in each component: Reading 22; Listening: 22, Speaking: 22, Writing: 22
- College diploma or degree, university diploma or degree or equivalent attaining at least a 60% overall GPA (C- or 1.7 gpa). It is recommended that applicants have some foundation in accounting and finance i.e. at least one postsecondary finance course.
- Applicants without post-secondary business course experience will be required to complete the Sport Business Management Eligibility Package. In some cases applicants may be asked to take a postsecondary finance course as a condition of acceptance into the program (many students do this on-line in advance of starting the program). The Sport Business Management Eligibility Package includes the following three components:
- A letter of intent, which requires the applicant to state their previous experience related to the sport industry, their program expectations and what skills, knowledge and attitudes they bring to the program.
- Applicant's Curriculum Vitae.
- Copy of applicant's transcript.
- Please contact the Sport Business Management Program Coordinator for more information.
- Applicants with International transcripts must provide proof of either: IELTS-International English Language Testing Service-Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 90, with the minimum in each component: Reading 21; Listening: 20; Speaking: 27, Writing: 22.
Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:
60 Corporate Court
Guelph, Ontario N1G 5J3
Applications are available online at www.ontariocolleges.ca.>. A $95 fee applies.
Applications for Fall Term, Winter Term and Spring Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.
International applicants applying from out-of-country can obtain the International Student Application Form at xweb.algonquincollege.com/FormIE/index.aspx
or by contacting the Registrar's Office.
For further information on the admissions process, contact:
1385 Woodroffe Ave, Room C150
Ottawa, ON K2G 1V8
In order to progress from one level to the next level, as well as graduate from the program students must attain an overall average grade of 60% (or a C- or a 1.7 gpa) from all courses taken during the academic year..
In addition to the field work placements, students are required to participate in at least three special projects per term with the coordinator's approval.
For more information, please contact Dave Best, Professor and Program Coordinator, at 613-727-4723 ext. 3513 or
for graduate testimonials, guest speakers, placement organizations and a link to the Advisory Board member video.
Awards & Bursaries
Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time