Sport Business Management

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Our Program

This one-year Ontario College Graduate Certificate program prepares students for an exciting and successful career in the ever-growing multi-billion dollar sport industry. No longer is simple passion for the game a qualification for entry: a specialized business education is required. Successful sport administrators and managers are now always well-trained, educated and highly skilled. This program prepares students to work within the broader area of sport, particularly the management and business aspects of the industry.

In three levels of study, the curriculum provides cross-disciplinary training related to: sport marketing; ticket sales; sport sponsorship; sport economics; sport finance; entrepreneurship; sport tourism; event planning and management; the sport bidding process; sport business in the social context; customer service; legal aspects of sport; sport governance; project management; community sport issues; and, sport management professional preparation. In-class work includes team work, case studies, role playing, optimal use of technology and a variety of practical assignments.

The design of the program and its complementary components is unique. Ottawa is the nation's capital and has professional sport franchises and more national governing sport bodies and multi-sport organizations than any other city in Canada. The program balances sport-business management education with an intensive experiential work placement. Throughout the duration of the program, students work a minimum of 16 hours per week within the sport industry and since experience is a key to future employment, most students take advantage and get many more placement hours under their belts.

Through an active advisory board of sport industry leaders and close relationships with employers, the program is continuously updated to meet the current demands of the sport industry. These relationships provide students with strong opportunities for networking, and bring influential industry leaders into the classroom to share their experiences. Upon graduation, students are well-prepared to begin working as a sport business professional.

This program is part of Algonquin's mobile learning initiative. All students entering into the program are expected to have and use a laptop or mobile computing device that meets or exceeds the recommended hardware requirements as designated by the program. Students in mobile learning programs will use their devices to enhance their learning experience, obtain and work with course materials, participate in collaborative and mlearning environments and become skilled, confident users of the technologies used within an educational environment and workplace. Hardware and software specifications are outlined at http://mlearning.algonquincollege.com. Computers and supplies can be purchased directly from Algonquin's New Technology Store at educational rates.

SUCCESS FACTORS

This program is well-suited for students who:

• Have a passion for sport.
• Possess excellent time-management skills.
• Are well-organized, energetic and enjoy working with people.
• Are interested in planning and executing sport business initiatives.
• Are motivated to lead.
• Want experience and ultimate employment in the sport business.

Your Career

Graduates may be employed in a wide range of sport management activities: sport event planning; sales; marketing; facility management; and, business administrative positions within professional sport, sport governing bodies, public agencies, community recreation departments, sporting goods companies, sport marketing agencies, sport agent operations and athletic service organizations.

Courses

Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.

Level: 01		Hours
MGT2120 Students are introduced to the fundamental role and functions of management in a sports environment. They become familiar with how an organization achieves its goals and objectives through the effective employment of available resources. The course prepares students for their educational working experience, giving students an overview of the sport business career market and outlining the skills required to become a successful sports manager. The study of business plan development and case studies (SWOT) are also examined.	Introduction to Sport Management Students are introduced to the fundamental role and functions of management in a sports environment. They become familiar with how an organization achieves its goals and objectives through the effective employment of available resources. The course prepares students for their educational working experience, giving students an overview of the sport business career market and outlining the skills required to become a successful sports manager. The study of business plan development and case studies (SWOT) are also examined.	45.0
MGT2123 This course takes a case-study approach to how individuals, non-profit organizations, government and the private sector use basic financial management operations. The course illustrates how these agencies use financial planning techniques to survive in our changing economic times. Students get an overview of the basic financial statements, budget development, revenue generation, cost management, economic trends, out-sourcing, risk, return on investment, earnings per share, time value of money, capital and operational budgeting and cost of capital. Focus is on analyzing, planning, articulating and managing the sport organization budget.	Sport Financial Management This course takes a case-study approach to how individuals, non-profit organizations, government and the private sector use basic financial management operations. The course illustrates how these agencies use financial planning techniques to survive in our changing economic times. Students get an overview of the basic financial statements, budget development, revenue generation, cost management, economic trends, out-sourcing, risk, return on investment, earnings per share, time value of money, capital and operational budgeting and cost of capital. Focus is on analyzing, planning, articulating and managing the sport organization budget.	45.0
MGT2124 This course deals with how sports teams sell tickets and how any organizing group can sell tickets to special events. What ticketing programs do teams offer: full season seats, mini plans, group sales, game day sales, special sales? How do teams effectively communicate their message to the public? Students focus on a major part of the communication mix - the sales process. Areas of study include understanding and applying the steps in the selling process, developing a sales strategy, monitoring sales, and applying online sales and selling techniques. Students sell Ottawa Senators Hockey Club tickets while concurrently raising funds for program activity.	Driving Revenue in Sport This course deals with how sports teams sell tickets and how any organizing group can sell tickets to special events. What ticketing programs do teams offer: full season seats, mini plans, group sales, game day sales, special sales? How do teams effectively communicate their message to the public? Students focus on a major part of the communication mix - the sales process. Areas of study include understanding and applying the steps in the selling process, developing a sales strategy, monitoring sales, and applying online sales and selling techniques. Students sell Ottawa Senators Hockey Club tickets while concurrently raising funds for program activity.	45.0
MGT2125 Students receive practical experience in a professional workplace setting. Students work for a professional or amateur sport business, service or organization. The student's progress is monitored through his/her placement through contact with the employer and student. The onus is placed on the individual student to find his/her field placement with the support of faculty.	Field Work I Students receive practical experience in a professional workplace setting. Students work for a professional or amateur sport business, service or organization. The student's progress is monitored through his/her placement through contact with the employer and student. The onus is placed on the individual student to find his/her field placement with the support of faculty.	192.0
MGT2130 The ability to communicate one's message to specific audiences is critical to the students' preparation for and success in the business environment. Students develop and enhance the communication skills frequently utilized by the sport administrator. The preparation and adoption of major reports, business summaries, proposals, ethics, planning and conducting meetings, organizational communications, and primary and secondary research methods are reviewed. Students explore how to attract and retain media interest in events or programs, how to deal with the media, and how to conduct media conferences and write media releases. Students write weekly media releases in-class and participate in a major sport event.	Communication in Sport The ability to communicate one's message to specific audiences is critical to the students' preparation for and success in the business environment. Students develop and enhance the communication skills frequently utilized by the sport administrator. The preparation and adoption of major reports, business summaries, proposals, ethics, planning and conducting meetings, organizational communications, and primary and secondary research methods are reviewed. Students explore how to attract and retain media interest in events or programs, how to deal with the media, and how to conduct media conferences and write media releases. Students write weekly media releases in-class and participate in a major sport event.	45.0
MGT2139 Sport tourism is the fastest growing segment of the multi-billion dollar tourism industry. At the same time, Canada enjoys a strong heritage of hosting sporting events, and the rights to host these events must be won by a bid committee, and ultimately run by an organizing committee. Are these events well run, successful, and profitable? How much of a community-impact is there? In close conjunction with the Canadian Sport Tourism Alliance (CSTA), this course provides practical application of some industry-standard CSTA models to answer these questions and understand Sport Tourism, including: STEAM (Sport Tourism Economic Assessment Model), Sport Event Bid Template, Business Plan Template, Event Budgeting Template, Sport Tourism Planning Template, View Team Event Software among others.	Sport Tourism Sport tourism is the fastest growing segment of the multi-billion dollar tourism industry. At the same time, Canada enjoys a strong heritage of hosting sporting events, and the rights to host these events must be won by a bid committee, and ultimately run by an organizing committee. Are these events well run, successful, and profitable? How much of a community-impact is there? In close conjunction with the Canadian Sport Tourism Alliance (CSTA), this course provides practical application of some industry-standard CSTA models to answer these questions and understand Sport Tourism, including: STEAM (Sport Tourism Economic Assessment Model), Sport Event Bid Template, Business Plan Template, Event Budgeting Template, Sport Tourism Planning Template, View Team Event Software among others.	45.0
Level: 02		Hours
MGT2126 Students examine basic economic principles applied to sport, essential elements of business plans for sport organizations, and the economic impact of hosting sporting events. Students look at societal factors that impact the operation of contemporary sport, with emphasis placed on industrial, public and labour-related economic factors. Students are introduced to the organizational business structure of NHL teams, CFL teams, professional baseball, soccer and other similar sport-related operations and cross-relate collective bargaining agreements. Students are required to prepare elements of a sport bid's business plan and present it in class.	Sport Economics Students examine basic economic principles applied to sport, essential elements of business plans for sport organizations, and the economic impact of hosting sporting events. Students look at societal factors that impact the operation of contemporary sport, with emphasis placed on industrial, public and labour-related economic factors. Students are introduced to the organizational business structure of NHL teams, CFL teams, professional baseball, soccer and other similar sport-related operations and cross-relate collective bargaining agreements. Students are required to prepare elements of a sport bid's business plan and present it in class.	45.0
MGT2128 A understanding of marketing and sales principles, practices and skills is provided. Particular emphasis is placed on examining product strategy, product management, price management, distribution and promotions. Students develop a marketing plan for a variety of sport-related industries. Students analyze the role that marketing plays within a sport team or organization and how this eventually translates to financial success for the organization. Marketing platforms, online uses, direct and mass marketing campaigns, promotions, delivery of expectations from corporate sponsors, community development, merchandising and brand development are explored.	Marketing Sport A understanding of marketing and sales principles, practices and skills is provided. Particular emphasis is placed on examining product strategy, product management, price management, distribution and promotions. Students develop a marketing plan for a variety of sport-related industries. Students analyze the role that marketing plays within a sport team or organization and how this eventually translates to financial success for the organization. Marketing platforms, online uses, direct and mass marketing campaigns, promotions, delivery of expectations from corporate sponsors, community development, merchandising and brand development are explored.	45.0
MGT2129 Students learn how to create and manage complex projects on time and within budget utilizing a project management framework. The planning, organizing and staging of sport and special events are explored within the context of strategic planning, marketing strategies, the bidding process, volunteerism, program administration, critical path, timelines, as are the tasks required to be accomplished before, during and after the event. A main focus of the course is the team development of a competitive bid to host a specific sporting event (e.g. Canada Games, Canadian sport-specific championships).	Sport and Special Event and Bid Planning Students learn how to create and manage complex projects on time and within budget utilizing a project management framework. The planning, organizing and staging of sport and special events are explored within the context of strategic planning, marketing strategies, the bidding process, volunteerism, program administration, critical path, timelines, as are the tasks required to be accomplished before, during and after the event. A main focus of the course is the team development of a competitive bid to host a specific sporting event (e.g. Canada Games, Canadian sport-specific championships).	45.0
MGT2131 Students apply acquired academic knowledge in a supervised workplace setting including a professional or amateur sport business or organization. Progress is monitored through contact with the employer and student. The onus is placed on the individual student to find their field placement with the support of faculty.	Field Work II Students apply acquired academic knowledge in a supervised workplace setting including a professional or amateur sport business or organization. Progress is monitored through contact with the employer and student. The onus is placed on the individual student to find their field placement with the support of faculty.	240.0
MGT2132 This case-focused course outlines the legal aspects of the sport organization in Canada. It explores the ethical considerations and dilemmas involved in decision-making in sport. Legal and ethical issues are discussed within the context of the contemporary business of sport. Topics include public regulation of sport, athlete's rights, competition law, labour law, players' contracts, criminal and civil liability and market rights. A speculative and philosophical approach to ethical issues in competition, sportsmanship, cheating and violence in sport, the use of performance-enhancing drugs, equality and excellence and gender equity is adopted. The course also deals with the legal necessities of hosting sporting events.	Legal and Ethical Issues of Sport This case-focused course outlines the legal aspects of the sport organization in Canada. It explores the ethical considerations and dilemmas involved in decision-making in sport. Legal and ethical issues are discussed within the context of the contemporary business of sport. Topics include public regulation of sport, athlete's rights, competition law, labour law, players' contracts, criminal and civil liability and market rights. A speculative and philosophical approach to ethical issues in competition, sportsmanship, cheating and violence in sport, the use of performance-enhancing drugs, equality and excellence and gender equity is adopted. The course also deals with the legal necessities of hosting sporting events.	45.0
MGT2142 All aspects of a positive game-day experience for customers, from professional sport teams through community-based activity are highlighted. Game day logistics, such as music selection and electronic presentation, security, guest services, parking, concessions and facilities are explored. Students also learn about various aspects of game-day entertainment, including mascot usage, special events, opening ceremonies, protocol, and optimal music and video strategies.	Game Day Operations All aspects of a positive game-day experience for customers, from professional sport teams through community-based activity are highlighted. Game day logistics, such as music selection and electronic presentation, security, guest services, parking, concessions and facilities are explored. Students also learn about various aspects of game-day entertainment, including mascot usage, special events, opening ceremonies, protocol, and optimal music and video strategies.	30.0
MGT2143 Verbal, visual and written communication tools used in the contemporary workplace are examined. Students gain knowledge and experience in both developing and delivering public presentations and speeches. The focus is on properly planning the presentation, gearing it to the audience, using technology in the presentation, delivering the presentation, concisely and succinctly making your point, or asking for the sale and making yourself clear. Students are also exposed to proper business writing styles.	Advanced Presentation Skills Verbal, visual and written communication tools used in the contemporary workplace are examined. Students gain knowledge and experience in both developing and delivering public presentations and speeches. The focus is on properly planning the presentation, gearing it to the audience, using technology in the presentation, delivering the presentation, concisely and succinctly making your point, or asking for the sale and making yourself clear. Students are also exposed to proper business writing styles.	30.0
Level: 03		Hours
MGT2133 Leadership is a continually evolving and critical role within any organization. The new role is focused on employee empowerment, team dynamics, and the processes deployed to motivate and facilitate skilled employees towards the organizational goals and objectives within a dynamic global economy. Students study and experience self-management skills, group dynamics, problem-solving techniques, decision making, conflict management strategies and change management. Time and weather permitting, the class experiences the College's leadership training facilities from its Pembroke Campus (and enjoys onsite training at Wilderness Tours Rafting Centre).	Sport Business Leadership Leadership is a continually evolving and critical role within any organization. The new role is focused on employee empowerment, team dynamics, and the processes deployed to motivate and facilitate skilled employees towards the organizational goals and objectives within a dynamic global economy. Students study and experience self-management skills, group dynamics, problem-solving techniques, decision making, conflict management strategies and change management. Time and weather permitting, the class experiences the College's leadership training facilities from its Pembroke Campus (and enjoys onsite training at Wilderness Tours Rafting Centre).	45.0
MGT2134 Corporate sponsorship drives today's sports teams and organizations, for without corporate support sport is reliant on member fees and public subsidy. Students understand the role of corporate sponsorship for sport teams and sport organizations. Students evaluate and analyze naming rights, line-of-sight advertising, TV and radio sponsorship, in-venue signage, outdoor advertising and corporate promotions. Endorsement value for star athletes from the athlete's perspective and the sponsor's perspective are explored. Students also understand the needs of the corporate sponsor and how one addresses those needs. ROI mechanisms (how sponsors evaluate the success of the sponsorship), research prior to the sales pitch and the actual pitch that teams/organizations make to land corporate sponsors successfully, negotiation strategies, and techniques and basic contract structures are covered. A mandatory two day workshop highlights the term.	Corporate Sport Sponsorship Corporate sponsorship drives today's sports teams and organizations, for without corporate support sport is reliant on member fees and public subsidy. Students understand the role of corporate sponsorship for sport teams and sport organizations. Students evaluate and analyze naming rights, line-of-sight advertising, TV and radio sponsorship, in-venue signage, outdoor advertising and corporate promotions. Endorsement value for star athletes from the athlete's perspective and the sponsor's perspective are explored. Students also understand the needs of the corporate sponsor and how one addresses those needs. ROI mechanisms (how sponsors evaluate the success of the sponsorship), research prior to the sales pitch and the actual pitch that teams/organizations make to land corporate sponsors successfully, negotiation strategies, and techniques and basic contract structures are covered. A mandatory two day workshop highlights the term.	45.0
MGT2136 Much of the Sport Management industry has an emphasis on creating and managing complex projects on time and within budget, and all consistent within the Canadian Sport Policy. This experiential course is designed as a consolidation course, allowing students to practise the skills developed in other courses. Focus is on project management, accountability, delegation and reporting mechanisms in the national sport system. In close consultation with the national Sport Matters Group, students study and monitor the important contribution that sport makes to society and how Canadian sport leaders collaborate in advancing sport and public policy.	Sport Matters Much of the Sport Management industry has an emphasis on creating and managing complex projects on time and within budget, and all consistent within the Canadian Sport Policy. This experiential course is designed as a consolidation course, allowing students to practise the skills developed in other courses. Focus is on project management, accountability, delegation and reporting mechanisms in the national sport system. In close consultation with the national Sport Matters Group, students study and monitor the important contribution that sport makes to society and how Canadian sport leaders collaborate in advancing sport and public policy.	45.0
MGT2137 One of the key strengths of the program is the field work experience, which offers students the opportunity to apply the academic knowledge they have acquired in the previous two levels in a supervised workplace setting. Students work for a professional or amateur sport business or organization. Students identify specific individual objectives, as well they receive practical experience in a professional workplace setting. The student's progress is monitored throughout their placement through contact with the employer and student. The onus is placed on the student to find their field placement with the support of faculty. Students prepare a detailed final report based on all three levels of their workplace experiences.	Field Work III One of the key strengths of the program is the field work experience, which offers students the opportunity to apply the academic knowledge they have acquired in the previous two levels in a supervised workplace setting. Students work for a professional or amateur sport business or organization. Students identify specific individual objectives, as well they receive practical experience in a professional workplace setting. The student's progress is monitored throughout their placement through contact with the employer and student. The onus is placed on the student to find their field placement with the support of faculty. Students prepare a detailed final report based on all three levels of their workplace experiences.	240.0
MGT2140 Students are exposed to research methodology techniques and practices in Term 1 and begin researching and identifying their area of interest. By Term 2 students select an independent area of study and identify their research mentor. Third term activity is devoted to writing and completing the final research report. Throughout the year, students are guided by internationally-renowned SIRC (Sport Information Resource Centre) professionals. Examples of research activity include: developing surveys and statistics; exploring the socio-economic benefits and impacts of sport (impact analysis research); contributing to an understanding of the barriers to, and the benefits of, sport participation (council-based research); and, addressing knowledge gaps, priority areas and topical issues (targeted research).	Sport Research Students are exposed to research methodology techniques and practices in Term 1 and begin researching and identifying their area of interest. By Term 2 students select an independent area of study and identify their research mentor. Third term activity is devoted to writing and completing the final research report. Throughout the year, students are guided by internationally-renowned SIRC (Sport Information Resource Centre) professionals. Examples of research activity include: developing surveys and statistics; exploring the socio-economic benefits and impacts of sport (impact analysis research); contributing to an understanding of the barriers to, and the benefits of, sport participation (council-based research); and, addressing knowledge gaps, priority areas and topical issues (targeted research).	45.0
MGT2141 The sport industry is increasingly hiring short-term assistance, consultants and project specialists. Many successful sport entrepreneurs run their own business and manage their own projects. Newcomers to the industry must be prepared to be hired for a short term, and potentially doing projects for different clients at the same time. Students examine the process of entrepreneurship, concentrating on the development of skills important for small business ownership. This highly experiential course helps budding entrepreneurs make informed decisions about starting and growing their businesses. Students are exposed to industry leaders and are provided links to business organizations, seminars and events, online training and many other tools and resources which assist the emerging entrepreneur-based business world. Continuing career opportunities in the sports industry and related fields are explored.	Sport Entrepreneurship The sport industry is increasingly hiring short-term assistance, consultants and project specialists. Many successful sport entrepreneurs run their own business and manage their own projects. Newcomers to the industry must be prepared to be hired for a short term, and potentially doing projects for different clients at the same time. Students examine the process of entrepreneurship, concentrating on the development of skills important for small business ownership. This highly experiential course helps budding entrepreneurs make informed decisions about starting and growing their businesses. Students are exposed to industry leaders and are provided links to business organizations, seminars and events, online training and many other tools and resources which assist the emerging entrepreneur-based business world. Continuing career opportunities in the sports industry and related fields are explored.	45.0

Fees & Expenses

Tuition Fees: $3,484.52 per term.

Information Technology Fee: $62 per term. *

Mobile Computing Fee: $150 per term. **

Student Activity/Sports Fee: $200.50 per term.

Student Commons/Auditorium Fee: $22 per term.

Student Centre Building Fee: $17.50 per term.

Health Services Fee: $20 per term.

Health Plan Fee: $117.02 paid once annually. ***

A $40 graduation fee is payable in the final term.

A $25 transcript fee is payable in the first term a student attends Algonquin College.

International Students pay all relevant Canadian fees plus an International Premium of $3,600 per term.

* Students paying the Information Technology fee are provided with a network account, an email address, and Internet access. For more information please visit our website at www.algonquincollege.com/its/support/IT-Fee/index-it-fee.htm

** The Mobile Computing Fee covers the costs associated with providing various services to students registered in a mandatory laptop programs.

*** Students who have coverage with another plan can request a refund by supplying the Students' Association with documentation supporting the request. This request will have to be made annually.

Books and supplies cost approximately $750 per level and can be purchased in the campus bookstore.

Field trip expenses of approximately $600 per year are also the responsibility of the student.

Admission Requirements  2013/2014 2012/2013

Application Information

Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:

ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228

Students currently enrolled in an Ontario secondary school should contact their Guidance Office to apply. For all other applicants, applications are available online at www.ontariocolleges.ca A $95 fee applies.

Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

International applicants applying from out-of-country can obtain the International Student Application Form at https://xweb.algonquincollege.com/FormIE/index.aspx or by contacting the Registrar's Office.

For further information on the admissions process, contact:

Registrar's Office
Algonquin College
1385 Woodroffe Ave, Room C150
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Email: AskUs@algonquincollege.com

Additional Information

In order to graduate, students must attain an overall average grade of 60% (or a C- or a 1.7 gpa).

In addition to the Field Work placements, stuents are also expected to participate in at least five special projects with the coordinator's approval.

For more information, please contact Dave Best, Professor and Program Coordinator, at 613-727-4723 ext. 3513 or bestd@algonquincollege.com.

Awards & Bursaries

The Bell/Sens Foundation Bursary is awarded to a student in financial need who has a minimum Grade B average.

The Brian Kilrea Leadership Bursary is awarded to a student in financial need who has a minimum Grade B average.

The Direct Energy/Sens Foundation Bill Patterson Memorial Bursary is awarded to a student in financial need who has a minimum Grade B average.

The MBNA Canada/Sends Foundation Bursary is awarded to a student in financial need, entering the third year.

Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time