‘What Matters to You?’ — new Durham College recruitment campaign
Posted on Tuesday, June 19th, 2012
‘What Matters to You?’ a Durham College recruitment campaign, features a microsite, together with print, video, online, social media, and testimonial elements.
The campaign offers several personas — such as ‘Business Matters’, ‘Caring Matters’, ‘E = MC2 Matters’ — that match preferences with a “cluster of programs.”
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