Brock’s Both Sides of the Brain Branding

Posted on Tuesday, July 17th, 2012

The Higher Education Marketing blog,  produced by Jennings, a North Carolina-based marketing firm, recently noted a branding initiative that Brock University launched in 2009, called Both Sides of the Brain.  

Advertisements feature faces of students, alumni or faculty, divided in the middle — with one side of a face unaltered while the other half portrays the way that Brock is expanding their mind in a chosen field.

“Brock took the campaign beyond simple print or online into some interesting out-of-home executions,” Jennings noted. “These included opportunities like elevator door and public entrance wraps.  Bathroom clings allowed individuals to recreate the ads themselves by looking into the mirror.

“The campaign also features experiential marketing through the Both Sides Photo Booth which appeared at college fairs.  Students going into the booth could create a snapshot of themselves with a customized ‘mind’ for half the image.”

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